Sime Darby's Bedding Division achieved another milestone in its journey to become a major regional bedding player by hosting the inaugural 2nd Dunlopillo Regional Partner Conference in Ho Chi Minh, Vietnam on 24 October 2007. This second regional event organised in South East Asia by an international bedding brand- Dunlopillo, was met with an enthusiastic turnout of over 150 key participants, comprising distributors, dealers, suppliers, business associates and staffs from fourteen countries, among which 6 are new additions. The choice of venue is deliberately in line with the group's plan of turning its factory in Vietnam into a major manufacturing hub for Dunlopillo products supplying to the region.
The Bedding Division made an impressive debut with a showcase of its latest range of Dunlopillo's premium quality mattresses and related bedding products, and the response received from the participants was exceedingly warm.
In his opening address, Dato Sekhar Krishnan, the Group Chief Finance Officer of Sime Darby, paid tribute to key partners in the major markets where the Bedding Division operates. "The group acknowledged the importance of our partners and through conference like this, where we can use this occasion to keep all partners posted on the Bedding Group's current and future marketing and distribution activities and directions." he said.
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Dato Sekhar also emphasised Dunlopillo's unwavering commitment to a long term partnership saying, “We will continue to be cognizant of the challenges that you face in the local markets and be aligned to support you with even better business and marketing support and solutions.
The Bedding Group’s General Manager, Mr Peter Yau, in his welcome speech to the participants of the conference, highlighted the achievements of the group in expanding the Dunlopillo business in the region since January 2004 when the Dunlopillo brand was acquired by Sime Darby.
Keynote speakers, Ms Teh Lay Yong, Marketing Manager of Dunlopillo Holdings, enlightened the participants on the past and future marketing activities and directions of the brand, while Mr Tan Chin Kuan, Factory Manager, embraced them with the new technologies incorporated in their latest collections.
A keynote speaker, Ms Sophia Wong, Dietitian of Subang Jaya Medical Centre spoke on improving well-being through a balanced diet that will make a significant contribution to experiencing a good night’s sleep.
Before the end of the conference, delegations from the various countries were invited to feel and try Dunlopillo’s latest collections, Imperial Collection and Prestige Collection, for the very first time.
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