The introduction of i-Rock – in line with the re-launch of other Dunlopillo premium quality mattresses – simultaneously in Singapore, Malaysia and Vietnam on 17 November 2006 was a great success and marked a new breakthrough for Dunlopillo.
Dunlopillo i–Rock is the first and ever "Music bed" in the world, which is targetted at the younger generation, who are always on the lookout for trendy gadgets to suit their lifestyles. An ingenious mattress complete with a built-in sound system, it is topped with a luxurious layer of UK Talalay Latex for superior comfort and Dunlopillo Spring System support. This innovation is one of Dunlopillo’s continued efforts to expand into newer market segment.
Dunlopillo’s Research & Development Department has invested immense time and efforts to create the i-Rock mattress. At the same time, the team reinvents its existing range of Grandeur Series, Duchess and Firmrest mattresses, which are available in the market from January 2007.
In fact, Dunlopillo is the only brand that offers 3 different Individual Pocketed Systems (IPS) to suit different comfort and support preferences. The Grandeur Series mattresses combines UK Talalay Pillow Top with 5-Zone Pocketed Spring to provide varying degrees of firmness designed around the body’s 5-zones; Duchess Series mattresses have UK Talalay Pillow Top with IPS in Parallel arrangement to offer gentle yet firm support; while Firmrest Series mattresses combines UK Talalay Pillow Top with Honeycomb Pocket Spring to provide stronger and firmer support. These unique features, together with the benefits of UK Talalay Latex, not only cradle every curve of your body for unsurpassed comfort and support; but also ensure that you stay fresh, dry and cool for a good night’s sleep. |
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"i-Rock mattress is targetted at the younger crowd as they are the ones who are really into listening to music," said Mr. Azmi Abdullah, Country Manager of Dunlopillo Malaysia. Enthusiastic Dunlopillo dealers are present to witness the launch of i-Rock, as well as excited journalists from Singapore, Malaysia and Vietnam. The launch of the mattress was covered in major newspapers in the three countries, namely: The Straits Times, Lianhe Zaobao, Weekend Today, Shape, The Singapore Women’s Weekly, My Paper (Singapore) The Star, The Malay Mail, Harian Metro, China Press (Malaysia) and Tuoi Tre (Vietnam).
With 77 years of heritage and innovation, Dunlopillo – a subsidiary of Sime Darby Group – strives to fulfill every modern consumers’ needs. In addition, i-Rock will also be launched in Hong Kong, Indonesia, Middle East and other countries, which we believe, will rock their world too.
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